Interactive & AMP Emails: The Future of Engagement

Static emails are losing their impact. The next wave of email marketing is interactive and AMP (Accelerated Mobile Pages) emails, where users can engage directly within their inbox.

In-Email Purchases

Users can buy products without leaving their email.

Embedded Surveys & Quizzes

Drive engagement with interactive elements.

Live Content Updates

Emails that change dynamically even after being sent.

Interactive emails redefine engagement, making the inbox an extension of the website. However, widespread adoption is still slow due to compatibility issues across different email clients.

My Prediction:

By 2025, interactive emails will be more widely supported, and brands that adopt them early will gain a competitive edge. Expect email marketing to become as dynamic as social media.